This October, Universal Destinations & Experiences is rolling out some thrilling new attractions at their theme parks—Universal Studios Hollywood and Universal Orlando Resort. Guests are invited to experience the magic of Wicked, the much-anticipated film from Universal Pictures set to hit theaters on November 22. With a range of immersive experiences and exclusive merchandise, fans can dive into the enchanting world of Wicked and let their imaginations soar.
Each park will offer its own unique take on the Wicked experience, designed to capture the essence of this captivating story. Visitors will have the chance to showcase their love for the film through stylish fashion and accessories while stepping into the narrative like never before. The experiences are crafted to engage fans and transport them into the vibrant universe of Wicked, making it a must-visit for anyone eager to connect with the story on a deeper level.
Kicking off in late October, Universal Orlando Resort will unveil Wicked: The Experience, located in the former UNIVRS store and nearby retail spaces just steps from the entrance. This exclusive attraction will take guests on a journey down the iconic yellow brick road, exploring famous locations from the story, including Shiz University and the Emerald City. Attendees will be treated to a display of stunning costumes and props designed for the film, all set against a backdrop that recreates some of the most unforgettable scenes. Meanwhile, Universal Studios Hollywood will revamp its Feature Presentation store and the UNIVRS store at Universal CityWalk, featuring film props, a fun photo opportunity, and later, a showcase of costumes at the Universal Cinema, AMC Theatre, ensuring that fans have plenty to look forward to.
Dining experiences themed around the fantastical world of Wicked will enhance the thrilling adventures at both theme park locations. Guests can also indulge in delightful treats at Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen, both located at Universal CityWalk. These venues will introduce a special selection of limited-time goodies inspired by the enchanting universe of Wicked, ensuring that every bite is as magical as the experiences themselves.
Central to these offerings is the introduction of fresh retail opportunities and exclusive merchandise that will allow guests to immerse themselves in the charm of the Emerald City. A diverse range of products will be available at Universal Orlando Resort, Universal Studios Hollywood, and both Universal CityWalk locations. This includes a unique collection inspired by Shiz University, where Glinda and Elphaba first meet. Fans can look forward to back-to-school essentials like a stylish Spirit Jersey, a duffle bag, a tumbler, a hat, and a journal, all designed to capture the spirit of this iconic institution.
The renowned Studio MinaLima has crafted exclusive Wicked-themed graphics and prints for a wide-ranging collection that spans apparel, accessories, home goods, and even stationery. The Wicked logo will feature prominently on various items, from hats and totes to notebooks and mugs, allowing fans to proudly display their love for the show. For those seeking even more Wicked-themed products, there will be an array of offerings, including stunning fashion dolls from Mattel, Funko Pops! of beloved characters, LEGO sets inspired by the Land of Oz, and stylish Loungefly bags, along with cosplay items and prop replicas from The Noble Collection. Plus, even more Wicked festivities are set to unfold at Universal Studios Singapore and Universal Studios Japan later this year and into the next.
